Abstract

The aim of this paper is to gain more insight into the role of language in tourism promotional document by reviewing current research on tourism promotion. Search for related article were carried out via the online database using the keywords: tourism, tourism discourse and language of tourism. Very few studies focused on tourism websites or blog and on analysing both language and visual aspect of the tourism promotion. This paper concludes with a discussion of a proposed study which will employ a multimodal discourse analysis approach in analysing the tourism websites of top holyday destinations in South East Asia

PDF Text