A comparison of the viewpoints of tourists ,interested managers and cultural heritage organization managers regarding sport

Abstract
Sport tourism is an ever increasing industry recognized as a factor influencing the economic and social restructuring of urban and rural areas in the developing countries .It is considered as a main component of sport –dependent tourism in many countries and recently has attracted much  attention as  a "domestic market" Hence, the purpose of the present research is to investigate and compare the viewpoints of tourists ,interested managers and tourism-cultural heritage organization managers with regard to sport tourism –driven  job and income creation in Mazandaran province-Iran.
Here ,our measure is Likert’s 5-item questionnaire whose  validity and reliability confirmed by the experienced university faculty members and Cronbach alpha coefficient (82%) ,respectively .The collected data was analyzed  using SPSS software .Also descriptive  frequency tests and chi- square inferential statistics were taken into account.
The results show that job creation (Ȥ Ĵ 4.360, pĴ  0.35) and income production (Ȥ2 Ĵ1.633, pĴ 0.80) were previously at a minimum  However, the role of tourism industry development is believed to create jobs (Ȥ2 Ĵ 9.740 ,pĴ  0.04)and income(Ȥ2 Ĵ
5.224,0.51). Compared with other studies ,the present research indicates that future sport tourism industry influences job and income production in the regions hosting the sport events provided that the sport tourism industry and its respective  infrastructures are well-developed .
Keywords: Job creation; sport tourism; income production, Mazandaran.

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مرکز گردشگری علمی-فرهنگی دانشجویان ایران
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